When it comes to recruitment, nothing is more effective than a attractive and informative video piece. It’s a great way to educate potential students on what a program has to offer. Folsom Lake College desired such a piece for their Medical Laboratory Tech program. In a short 2 1/2 minute format we are able to cover the programs summary content and provide some entertainment value by showing the excitement of the currently enrolled students.

An effective recruitment video is typically 30 seconds to 3 minutes in length. The best performing videos are produced for delivery web delivery of University Sites, Careers sites, within position postings or on social web sites like VIMEO, Youtube and Facebook.